Worthless. However, perhaps this is an indication that they are getting worried about losing accounts because they keep changing the rules and then do not explain what the rules are at any time. Anybody with half a brain already has an idea of what their quality score is. This is pure fluff. Absolutely worthless addition. We're not stupid google, this is useless information and a horrible attempt at making people think you're improving.
yea yea, you right, no one saying that its some awesome feature, its just useful for it to be there, so i dont have to compare things to see if there if the keyword is good or not, or maybe its got better.
Thanks Micromag for the screenshot. My early opinion of this is that it borders on worthless. I'm not terribly surprised....Google is starting to make a habit of sharing worthless feel good data. If I see this correctly there are two levels - poor and great. I've been told the quality score is a numeric between 1 & 5 before and was really hoping to see that number represented instead of "poor" or "great". I can already tell if a QS is "poor" by the fact that the keyword will be disabled and or require a high bid to activate it. Same logic applies to "great" as well. If this is all Google's giving us in terms of QS data it's barely even worth dicusssing - they're just dressing up the inactive/active terminology. Micro or any other testers - are there any reported levels in between poor and great?
I would prefer no QS column at all or accept this than to give spammers an edge..WE of course know our QS without this column but I always like to see something solid on the screen.