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New Quality Score Column

Discussion in 'Google AdWords' started by Micromag, Dec 23, 2006.

  1. #1
    I'm beta testing the New Quality Score Column:

    [​IMG]

    it shows the min bid, even the keyword is active and the Quality Score status (Great, OK, or Poor). Here follows the help documentation:


    SEMrush
     
    Micromag, Dec 23, 2006 IP
    SEMrush
  2. Deepali

    Deepali Guest

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    #2
    Hi could you tell me how I could activate this column? Is it only being displayed on certain accounts right now and will be open to every advertiser only later?
     
    Deepali, Dec 24, 2006 IP
  3. Micromag

    Micromag Peon

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    #3
    Its only available to a very few accounts - I have been invited by phone some months ago to be part of the test.
     
    Micromag, Dec 24, 2006 IP
  4. seodelhi

    seodelhi Active Member

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    #4
    Wow! I was waiting for it and its there. Will contact my google representative to see if I can get a invite for testing.
     
    seodelhi, Dec 24, 2006 IP
  5. SonicReducer

    SonicReducer Peon

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    #5
    They will be rolling in out to everyone soon, according to my rep at Google.
     
    SonicReducer, Dec 24, 2006 IP
  6. iucpxleps

    iucpxleps Peon

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    #6
    Do you have a date?
     
    iucpxleps, Dec 24, 2006 IP
  7. volk23

    volk23 Well-Known Member

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    #7
    this is great !
     
    volk23, Dec 24, 2006 IP
  8. fryman

    fryman Kiss my rep

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    #8
    What's great? It doesn't give you any useful information. What's so great about just knowing that your score is poor or good?
     
    fryman, Dec 24, 2006 IP
  9. seodelhi

    seodelhi Active Member

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    #9
    If its bad you can try and make it good. That's great about it.
     
    seodelhi, Dec 25, 2006 IP
  10. fryman

    fryman Kiss my rep

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    #10
    Yeah... and I will bet you $100 that no matter how many times you change it you will get stuck in a never ending circle of bad scores and $10 bids
     
    fryman, Dec 25, 2006 IP
  11. nocookies

    nocookies Peon

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    #11
    Is the quality score calculated automatically or manually?
     
    nocookies, Dec 25, 2006 IP
  12. softwareprojects

    softwareprojects Active Member

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    #12
    It is calculated manually
     
    softwareprojects, Dec 25, 2006 IP
  13. fryman

    fryman Kiss my rep

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    #13
    Yeah, I'm sure the people from Google manually give a score to 10,000,000 keywords each day :rolleyes:
     
    fryman, Dec 25, 2006 IP
  14. SonicReducer

    SonicReducer Peon

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    #14
    The problem is, it doesn't show you anything you don't already know. If you bids are low, you already know it's great. If your bids are $10, you know it's poor. Google is really just throwing us a bone here with something that is purposely vague. They can't give an exact score because that would reveal too much info to spammers. This is more of a PR move than anything.
     
    SonicReducer, Dec 25, 2006 IP
    GuyFromChicago likes this.
  15. jmaresca2006

    jmaresca2006 Peon

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    #15
    the new quality score colums does help. it allows advertisers to a/b test landing pages to improve quality score as opposed to creating landing pages and having no idea if they adhere to quality score. Your landing pages are not only to improve quality score. they are to improve sales conversions and userbility. So there is a balancing act in terms of quality score adherance and sales conversion.
     
    jmaresca2006, Dec 25, 2006 IP
  16. aeiouy

    aeiouy Peon

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    #16
    I am looking forward to this information as it will be helpful in some cases in determining a change might be in order.

    In all cases it is not clear that the quality score is the primary reason for a specific set of circumstances. It is not terribly granular, but more information is always better.
     
    aeiouy, Dec 25, 2006 IP
  17. joeiii

    joeiii Peon

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    #17
    awsome..........
     
    joeiii, Dec 25, 2006 IP
  18. xboxundone

    xboxundone Well-Known Member

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    #18
    man i wish i had this going in my account knowing what the QS is towards a word or ad can help us greatly as publishers.
     
    xboxundone, Dec 26, 2006 IP
  19. volk23

    volk23 Well-Known Member

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    #19
    where do i find an adwords rep. phone number??
     
    volk23, Dec 26, 2006 IP
  20. SonicReducer

    SonicReducer Peon

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    #20
    Sure, every little bit helps. But my point was that if you are savvy with Adwords, you can already judge your QS to the level of accuracy that a 3 level rating gives you. I talked to a googler at pubcon a few months back about this coming out and he explained that they are really caught between a rock and a hard place with this. They realize people are frustrated with the whole black box nature of the QS so they want to help legit customers with some insight. But if they provide them with any really valuable QS info, it will be exploited by spammers. So they are testing the waters with this simple rating. Hopefully it will lead to more detailed stuff in the future.
     
    SonicReducer, Dec 26, 2006 IP