New project revenue numbers estimates: what do you think?

Discussion in 'General Business' started by yeikow, Apr 26, 2009.

  1. #1
    Hi,

    I am in the exciting mindstorming phase of a new project and would like to get your view on the rough numbers I put together. These are subjective projections and may be way off the mark, hence why I put this post. Please forget about how I will get there for the time being and focus on the accuracy of the revenue if do hit that traffic.

    The site will provide daily ORIGINAL video content and will endorse products visitors can normally purchase through Amazon.

    Your objective input is appreciated.

    (Numbers calculated for 1000 unique visitors a day)

    -------------------
    BANNERS:

    $1CPM (is this way too high?)

    1000 visitors; 2 pageviews per visitor -> 2000 impressions = $2/day-> $60/month

    4 125x125 ads => $240/month
    -------------------
    ADSENSE

    1000 visitors => $1.25/day => $37.50/month

    -------------------
    AMAZON

    $1/sale
    Conversion Rate 1% -> 10 sales/day = $10 => $300/month.

    -------------------

    AFFILIATE PROGRAM specific niche related offer pays $20/sale

    Conversion Rate 0.20% -> 2 sales/day = $40 => $1200/month

    -------------------

    TOTAL ESTIMATES:

    For 1000 vistors/day => $1,777 /month
    For 10,000 visitors/day => $17,775/month
    (can one make the 10x direct deduction I just made considering quality of traffic remains constant?)

    -------------------

    Thanks a lot for your experienced feedback!
     
    yeikow, Apr 26, 2009 IP
  2. mentos

    mentos Prominent Member

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    Your thinking is too unrealistic coz its hard to get even 1 sales/day.
    Somemore now consumer is really have tight budget when come to spending due to recession.
     
    mentos, Apr 27, 2009 IP