Every one knows that the new PR update is taking effect. Lots of sites have been negatively affected by this update. It seems that the common trend is that sites with massive amounts of paid links and paid link directories have been effected (feel free to comment). My thoughts are that search engines have always wanted to display the most relevant results in all listings. WEB 2.0 designs is all about the visitor. Designing your website's graphic design, copy, architecture, and offerings around the user experience has always been the goal. Is it possible that Google's bots are looking for web 2.0 architecture within our sites? Please post thoughts and comments about the idea that WEB 2.0 and the new page rank update have common ties.