(Sorry - I screwed up the title - that should read - "New CPC Site Targeting . . ." too bad you can't edit titles.) Ad Words is now beta testing CPC site targeting for Adwords users. I have thought of two questions. Previously, and at the present time, all AdSense publishers were automatically "opted in" to the site-targeted CPM ads. Many of us saw a drop in income by running these ads, and have had CPM site targeting removed by email request - a two step process. 1. Now, in order to get the new CPC ads targeted to your site, do AdSense users who "opted out" of CPM targeting have to "re-opt-in" by email? 2. Can just CPC ads be site targeted, or must CPM ads be accepted as well (worst case)? I welcome CPC ad targeting, but NOT CPM ad targeting. SEPARATE targeting is what is needed, in my opinion, to separate the highest-paying CPC ads from the lowest-paying CPM ads, which decimate CTR, and severely reduce income. <edit>I have sent the questions to AdSense Support, and I will post their answers here.</edit>
I am currently beta testing their CPC site targetting option it will be a great features, it will be a lot easier to measure convertion with this.