This news caught my eye when i read it in Webpronews : If no or have not yet watched see these year super bowl where New Orleans winning their first championship, Peyton Manning’s locker room walk-of-shame and Google running their first Super Bowl commercial. Do you know what does this mean (Google commercial ad = Humongous traffic) You can watch the video right here : http://www.youtube.com/watch?v=nnsSUqgkDwU&feature=player_embedded Google's first ever commercial "Parisian Love" which ran during the 3rd quarter of the game became the hottest discussed commercial. Though if you take a look at it, there was no fancy stuff init. It was fairly simplistic featuring searies of google searches telling a cutesy love story(Talk about coincidence valentines day coming up). What was the ad about? well it showcased different google search feature : query suggestions, did you mean, Maps, language translation, web definitions, flight tracking and google's overall ease of use. wow gotta hand it to google showing all these without making a mess. Its common sense commercial ad is not cheap and advertising during Super Bowl . This year a 30 second spot would set you back around $3.01 million. Google was seen by the largest audience in the history of television, showing off tons of feature and if not is not enough it even gave some 'collateral' publicity to some lucky companies. When a study abroad company featured in the commercial, CEA global education (GoWithCEA.com) was asked about its experience being shown on google during super bowl this is what they said : They were not having the slightest of feeling that their website is going to come on tv seen by millions though google never took permission from them to display it this is what the CEA said : Google did not contact CEA to request permission; however, we are not surprised that CEA appeared at the top of the page listing, as SEO is an integral part of our marketing strategy. CEA: CEA experienced a spike in traffic almost immediately. As you know, the spot aired late Sunday afternoon and by Monday morning, our number of page views had increased sharply. By the end of the day, we saw nearly a five-fold increase in site traffic, especially our Paris program page, which was featured in the ad. Reporter : We saw that CEA created a video response to the Parisian Love ad... tell us about that. CEA: Our Graphic Designer and Web Specialist had the idea Monday morning to create a response video to the Google ad. Director of Marketing Communications, Gina Lind, quickly pulled the staff together to help, not an easy feat as CEA is at the height of its application season for Summer and Fall 2010 study abroad programs. Study Abroad Love Story Reporter : CEA has also uploaded "A Study Abroad Love Story", was this inspired by the Google commercial? Tell us about it. CEA: Our Project Manager remembered we had featured a true love story in a 2006 CEA Newsletter and helped to track the couple down today in Oshkosh, Wisc. Our content manager called the couple and they graciously agreed to share their story for our blog and video. Imagine our amazement when we discovered the couple’s happy announcement that, like the couple in the Google ad, they were expecting their first child! Reporter : We saw where both CEA and StudyAbroad.com shared some congratulatory tweets (1, 2). How big was this for both companies? CEA: The study abroad community is a small, but passionate field of higher education professionals who are committed to helping students explore the world and connect with other cultures. Congratulations from any of our peers and colleagues is both heart-warming and rewarding for our staff and faculty, who work so hard both in the U.S. and abroad. At CEA, we really are a family, so we can’t help but feel proud of colleagues and the good fortune the couple and former CEA students, Kate and Allan, have had. Google’s Parisian Love commercial will be fading as the time passes by, only returning for those annual “best commercials†shows. However, I doubt CEA will be forgetting the power of SEO, Google, the Super Bowl and a little luck anytime soon. What more could any marketer ask for? I am jealous, wish they had displayed my site in the ad
Hope it helps bring cashflow into New Orleans. They need to Lift that place onto stilts above possible flood waters. Do that and I will be the 9th Wonder of the World!
I really like the ad, since Adsense is paying my bills I was happy when I see the ad during the SuperBowl !
The Federal Government spent $2.5 million advertising the Census... complete waste of money. Horrible Ad. The Google ad was okay... I wonder what the ROI will be... seems like a good move though because keeping the brand in the mindset of the World for what they had to pay is a smart move. Plus it was a well done ad.