I've never liked the idea of the popular link building strategy as some of you may know from my earlier posts. However, all of the input seems to support it. Since I am less knowledgeable at this than 99% of you, I will trust you. I want to put my own twist on this linking campaign. I feel that if you put links to other sites on your regular content pages and get the reciprocator to do the same, the links will go much farther than if they were all stuffed into a "mysite.com/links" section of your website. Anyone know of a site that supports this sort of linking campaign? Anyone disagree? Thanks Steve
I run links to and from my 15 main pages as well as a links page for a more general link, by more general I mean less relivant. But I cant tell you if it works, still sandboxed, fighting to break free, the only thing I have noted is using a greater spread seems to improve backlinks (not based on science just somthing I think I am seeing)
Do you mean, all the links are site wide, or are you spreading different reciprocal links across separate pages? If you mean the ladder, I think it’s a good idea if the link trades are relevant to the page content.
This strategy will become much important in the coming years i think. What do you think of a: "I write for you and you write for me" type of thing? Write some articles for eachother rather then exchanging links. I know it would be much more work but in the end it will bring you more traffic and one or more great links from one article. If the other person does the same for your website you have an extra page where you can advertise and receive traffic from.
Convincing on topic pages to link mid content may be difficult, typically they would only do it if you were an excellent resource for their visitors. But IMO this is the most ideal kind of link you could acquire.
I like it. A good rule of thumb might be, is the link partner's site good enough, and relevant enough, that it merits a review on your site? If yes, why not just write the review, it's new content for your site. In no, why would you link to it anyway? We could refer to the review as a "full page ad" when discussing an exchange of links with a potential partner.
"Do you mean, all the links are site wide, or are you spreading different reciprocal links across separate pages? If you mean the ladder, I think it’s a good idea if the link trades are relevant to the page content." I mean a single link from a content page. No links pages. For example a travel site might link to a site about Japan from a page that is about travelling in Japan. Although that would be optimal, even off topic links would benefit more than if they were on a page with 20 other similar links.
the most effective way is if you integrate things well. Have some information pages and add related links. Embed those within related text and there you go. You will also be able to rank with those pages. The most important thing is to make the content quality though. Human editors can have their field day with you if you do it spammy. Otherwise you will be labelled as a webmaster using doorway pages and that is a chance you do NOT want to take! Mike