KnowSpot is new mass-marketing solution, which enables delivery of any information to mobile devices, which are in the range of KnowSpot network. We believe this solution offers new communication channel to all marketers and new opportunities to get in touch with customers and to spread information among masses. If someone searches for new ways of communication and is bored of ussual ways of campaigns using websites, emails and sms marketing send me private message for more info.
Not knowing anything about this tool is it fair to make the following assumptions: You can only mass market to people who have installed the KnowSpot app KnowSpot is only available in a limited number of cities
Hello Thank you for your assupmtion. 1/ Yes, you are partially correct, but the solution counts with all possibilities and users are motivated to install the app. 2/ Yes, KnowSpot, as the name tells is always somehow linked to the place, where the person is right now, meaning you obtain information, which is somehow related to the location of network. For instance, when you are on the square, you obtain information on surrounding area (businesses, shops, cinema, theatre, hotels etc.)
We've had similar things to this for special deals on ads etc and they've been crashing failures because people aren't actually that motivated So how broad is the network? You didn't really answer at all - is it limited to certain street corners in certain cities? How do you expand your network? Edit: I think I was assuming there'd be some sort of free wifi access but it's really just a geofencing tool, right?
so it's not really a new marketing tool. it's an app, that if someone installed it, you can engage him.
The service consists of more than just app, its KnowSpot network, content management interface and app and the way it is being used is unique since it can be considered as virtual billboard or the way how to communicate information on the spot without use of standard billboards or flyers.