New Leaderboard = Huge Drop in CPC ??

Discussion in 'AdSense' started by JohnnyCashpoint, Jun 17, 2009.

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  1. #1
    Howdy folks.

    For the last year I have been using the 460 horizontal banner on my website and was getting about 0.40 - 1.20 per click, with a lowish CTR.

    I decided to replace it with the leaderboard to increase CTR.

    CTR has doubled and the CPC has plummeted to 0.01 !!

    Ads being served haven't changed so what gives ??


    Will the unit eventually get higher CPCs with age (does it work like that?) or should I just abort and go back to the 460 banner ?

    Cheers.
     
    JohnnyCashpoint, Jun 17, 2009 IP
  2. lifeplayer

    lifeplayer Notable Member

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    #2
    Compare the total earning, if 460 banner give better earning, then go back to 460
     
    lifeplayer, Jun 17, 2009 IP
  3. shekhar.dashing

    shekhar.dashing Member

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    #3
    ya well said buddy ;)
     
    shekhar.dashing, Jun 18, 2009 IP