I've been playing about with the new keyword tools in Adwords and they are a major improvement on before. They still need tweaking but it's nice to see some progress. Anyone else tried them yet?
The new tool gives you more detailed information about keywords (such as how much you will need to bid to place in the top 3). One thing I found kind of useless is a small visual bar that is suppose to indicate search popularity. But, it just gives a vague indicators (ie moderate popularity, low popularity). Why could'nt they just put the real numbers there? Another interesting feature is that you can enter a url and google will try to figure out your keywords. This is very useful, since it demonstrates what google is "seeing" on the page. So, I agree it's a big improment, but I'm greedy and expect more from a company that I'm spending a lot of money with!! David
My guess would be because they would be inundated with people saying "the search tool said 100 but I only got 75...why?".