I am not the type who would plunge right into what is IN. I always go for products of very high quality; and it is in this field that I am very difficult to please, indeed! Particularly, in terms of audio systems, I am very meticulous about sound performance. In fact to this day, I can only count on my fingers a handful of companies that satisfy me. I do not mind so much on the price or the brand name, at all. There is only one thing that matters to me, and that is, Quality.Lately, though, an article about a certain headphone struck me. Not because it was well-written, for it was not very convincing at all. Rather, the photograph seemed to present a seemingly elegant and high quality product – a result of good advertising it was, indeed! Plus, the product description and features impressed me to the point that I cannot wait to see it in the market. When I saw the photograph of the product and read about it, the first thing that came to my mind was, “This must be a threat to ____ (my favorite audio system brand).†All my life, I have not seen an audio system, which quality surpasses that of my favorite yet. And this what makes me very eager to see the new P3 headphone that Bowers & Wilkins is going to introduce into the market soon.The product description says it is “lightweight, can deliver true sound, custom-made drive units, has an easy storage in its own compact hard-shell carry-case, reasonably-pricedâ€. Although these may sound promising, I still have to keep my fingers crossed about the product. I do not discount the ability and quality of Bowers & Wilkins products, though. After all, I have tried one of its lines before, and it did quite well. But what I want to see this time is a real competitor to my favorite audio-system maker.