Hi Guys I have local campaign going on and when I started it I left the content network box checked. I was getting about 8000 to 10000 impressions per day with around 20 to 25 clicks. I unchecked the box and have been getting around the same clicks on only a fraction of impressions. Now after a few days I am getting hardly any clicks and very few impressions. My CTR runs 1 to 3 percent. What am I doing wrong?
I assume you're referring to your total figures (search + content)? With your search going on simultaneously, it's hard to figure out what's going on because those search numbers introduce other variables... In other words, when your content went down, your search may have risen. Is that what you mean?
Well I don't think so. I turned off content network in the campaign preferences because I felt I was getting to many curiosity clicks. Our business services four counties in west central Florida. I was getting 20 or 30 clicks but only 2 or 3 requests for quotes.
Im pretty sure this is pretty standard. Without content network, if it is not a fairly high searched keyword, you may not get many clicks (also depending on competition)
What are you bidding for your keywords? It is possible that the minimum price for some of your most proficient keywords has gone up and, thus, led to a decrease in the amount of your page impressions. Mike
I am bidding .55c on all of my keywords. I was bidding more but found myself getting the same amount of click at the lower bid.