Hi, I found this google patent which was filed last month. It seems to PROVE many of our ideas about "rep anchor text", "domain age", "stale documents" etc... I haven't sat down and pulled the useful information out, but quickly skimmed. I thought it would be good if we all pulled out the information from this into plain English into this thread. http://v3.espacenet.com/textdes?DB=EPODOC&IDX=EP1777633&F=0&QPN=EP1777633 Makes interesting reading!!
I find it funny google is placeing so much on new content updates. They do not allow automatic updateing sites and call them spam but rank them higher.
The things I have pulled out of it are (some we already thought, but good to know!): Fresh\updating content wins Moving servers can have a effect on SERPS Too much of the same anchor text is bad Too many links in "spikes" is bad Anything else anyone has pulled out?
I find that one a bit odd. I mean, some sites are an absolute authority/answer on whatever subject and would never or rarely need to be changed.
Agreed but it does say pretty much that "stale" content isn't as good as new content? I think maybe it means the site in general rather than a specific.
It seems crazy though... I would imagine when a new "hot" product is launched say the "iphone" there is going to be 1000s of links with the same anchor text (iphone) pointing to apples site... Of course apples site is very trutted, but this hot product could be from a unknown start up company... How can they differtiante (sp?) between that and someone link building...? Can anyone else pull any nuggets of information out from this patent?