New google instant search and adwords

Discussion in 'Pay Per Click Advertising' started by jobsense, Mar 15, 2011.

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  1. #1
    Does anyone know if the new Google instant search that went live today affects a PPC ad's impressions numbers.

    For instance, if I have a PPC ad running for the keyword "watch", my ad will be displayed when someone is typing in "watching your weight". Does this ad display count as an impression? I would hate to have all of my broad keywords CTR's being skewed due to instant search.

    I can see long-tail keywords becoming much more lucrative than these broad keywords if this is the case.:cool::cool
     
    jobsense, Mar 15, 2011 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    Well, it went live months ago. But an impression is counted only after the searcher clicks the search button or stops typing after 3 seconds. BTW, you don't want to bid on a single word like watch.
     
    Lucid Web Marketing, Mar 16, 2011 IP
  3. jobsense

    jobsense Active Member

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    #3
    yes you are right Nightfall
     
    jobsense, Mar 16, 2011 IP