Can anyone help me out ? I am just starting to get in to web Marketing, and I am confused about a basic concept: 1. when I optimize a blog or an article for specific key words do I have to optimize for 1 keyword or should I use more then one? 2. when I build and ad compain does the keyword/s have to apear in the ad copy ? 3. how do I make keywords trigger ads ? 4. perhaps a step by step tutorial is what I need does anyone know of a good and free one ? any help is appreciated Thanks
1. one per page is probably best practice, but it's probably more usually a case of one main keyword/phrase and a couple or more longtails that are closely associated per page. 2. It doesn't have to, but you'll quickly find that it want it to - the keywords gets bolded when it matches the search term, and if other ads appearing have this relevancy and yours doesn't - you won't get the clicks 3. Bid high enough 4.Google's own tutorials are the best place to start http://www.google.com/adwords/learningcenter/ https://www.google.com/intl/en_uk/adwords/select/library/index.html