I have heard of a new release from Google analytics called Event Tracking It’s my understanding that this is still in beta and only available to a chosen few ….. I really don’t know any more than what’s below but it certainty looks interesting for the future We are happy to let you know that a new feature called Event Tracking is now available in the following Google Analytics profiles: . When you log in to these profiles, you will see a new set of reports called "Event Tracking" under the Content section. As posted on our blog, this is a limited release currently available only to select profiles. Event Tracking allows you to track interactions with Web 2.0 style content such as Flash, AJAX, Adobe Air, Silver light, social networking apps, etc. It essentially allows you to track interactions beyond just page views. To use Event Tracking, you will need to upgrade your site to use the new ga.js javascript. Detailed instructions on how to set up Event Tracking on your site are available on our newly launched Code Site. To find your ga.js code snippet, edit the settings for your profile and click the "Check Status" link on the upper right corner of the page. http://code.google.com/apis/analytics/docs/eventTrackerOverview.html Sincerely, The Google Analytics Team If you guys know any more please let me know Ste