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New features to Yahoo! Search Marketing

Discussion in 'Yahoo Search Marketing' started by YahooPete, Oct 20, 2008.

  1. #1
    All,

    I just wanted to let you know about some new features we added today to help you manage your account with more ease. Some of these enhanced geo-targeting features include:
    SEMrush
    *True country-level targeting. No more over-targeting (choosing the default setting of "entire market," which can include Canada and U.S.) or under-targeting (choosing all 50 states (Due to the nature of IP mapping and availability of other user information, there may be instances where a user can be located within the United States, but may not be recognized by our geo-targeting systems as belonging to any particular state.)
    *City- and Zip-level targeting
    --More granular ways to identify local Internet users
    --Easy to use interactive maps (based on Yahoo! Maps experience) give you helpful hints on vicinities which you may also want to target
    *Available to target English-speaking U.S. and Canada Internet users

    We’ve posted a more detailed article on the new features on our Yahoo! Search Marketing blog:
    http://www.ysmblog.com/blog/2008/10/20/you-can-see-them-from-here/

    As more updates and enhancements become available, we’ll definitely keep you informed.

    All the best,
    YahooPete
     
    YahooPete, Oct 20, 2008 IP
    SEMrush
  2. kpatelseo

    kpatelseo Peon

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    #2
    This will help most of the Small to very small Yahoo marketers, to target their own audience.
     
    kpatelseo, Oct 23, 2008 IP
  3. pawanpandey78

    pawanpandey78 Peon

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    #3
    Hi,

    I love the new feature but am curious how you target at a zip level. As with any other targeting, the way you get to the data determine how well that targeting works.
     
    pawanpandey78, Oct 27, 2008 IP
  4. AdvertLabs

    AdvertLabs Guest

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    #4
    AdvertLabs, Nov 13, 2008 IP
  5. evelinawilliams007

    evelinawilliams007 Notable Member

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    #5
    Thank you Pete. Such great updates, will check them out.. in a minute

    This is awesome " City- and Zip-level targeting " :D
     
    evelinawilliams007, Nov 14, 2008 IP