New features to Yahoo! Search Marketing

All,

I just wanted to let you know about some new features we added today to help you manage your account with more ease. Some of these enhanced geo-targeting features include:

*True country-level targeting. No more over-targeting (choosing the default setting of "entire market," which can include Canada and U.S.) or under-targeting (choosing all 50 states (Due to the nature of IP mapping and availability of other user information, there may be instances where a user can be located within the United States, but may not be recognized by our geo-targeting systems as belonging to any particular state.)
*City- and Zip-level targeting
--More granular ways to identify local Internet users
--Easy to use interactive maps (based on Yahoo! Maps experience) give you helpful hints on vicinities which you may also want to target
*Available to target English-speaking U.S. and Canada Internet users

We’ve posted a more detailed article on the new features on our Yahoo! Search Marketing blog:
http://www.ysmblog.com/blog/2008/10/20/you-can-see-them-from-here/

As more updates and enhancements become available, we’ll definitely keep you informed.

All the best,
YahooPete

 

This will help most of the Small to very small Yahoo marketers, to target their own audience.

 

Hi,

I love the new feature but am curious how you target at a zip level. As with any other targeting, the way you get to the data determine how well that targeting works.

 

I think Yahoo! should scream loud so everybody will hear that Overture tool is now embedded into Yahoo search marketing at https://signup13.marketingsolutions.yahoo.com/signupui/signup/loadSignup.do - Step 2, you can get it for free without completing the sign up process.

 

Thank you Pete. Such great updates, will check them out.. in a minute

This is awesome " City- and Zip-level targeting "