It places Adsense different places in the first post. Very innovative. And funny thing, for the image ads in the post, I clicked quite a few times and thought it is the post's link.. until I just realized... I hope the forum owner can share his stats or tips, I bet its income at least tripled I learned a lot, and I will change my placement.... How do you think?
Just to clarify, it doesn't put an ad in the post unless you are in certain areas of the forum (right now it's the Buy/Sell/Trade areas only) *or* if you are not logged in (unregistered user).
The problem I think is that adsense wouldn't let it pass if it wasn't for DP. That's my guess, because those ads are really confusing, within the post, especially those 468x60 in between paragraphs of the first message, with the same link color as all other content links. If that is not confusing for users, I don't know what is.. But I assume an adsense representative has given the green light to DP for this. If you do it in your own forum, make sure you contact adsense to ask for a review of your ad placement, so that you show you care and don't wait until a human come to check your ad placement one day.
I use random ad positioning on a few of my blogs. I use a wordpress plugin to do it I don't know what one though, sorry. -Beau Waddington