Did you noticed that chitika has made changes in their rates per click? Until now all clicks were of 0.11$ and now they differ, like at adsense. Now I have many 0.1$ clciks and don't like it
Yeah they really screwed up with this new scheme of theirs. If you have a decent website you can be among the lucky ones though and the payouts are even higher than before in that case.
The clicks were never guaranteed to be $0.11 - I had different values all the time - depending on the site and also just random fluctuations up or down. Of course, it all is now a moot point - they seem to be falling apart as we speak and as a result you can be sure the CPC will go down until it reaches single cent per click or even a fraction of a cent per click. They won't be alone though - other low quality CPC programs pay a fraction of a cent per click, too - AdBrite for example.
Chitika | Premium displays ads to visitors that reach a page directly from a major search engine. They detect the search query used by the visitor and then return ads that best match that search query. Returning well-targeted, highly relevant ads should result in a higher Click-through rate