I have a website that I am working on that will have tons of pages all about different things. I have a newsflash MOD setup to put new content on each page on each page refresh. My question is this: If I am trying to target a certain keyword... lets just use 'banana'. All my static content is keyword rich for 'banana' but my newsflash content is about all differnt kinds of things... is that going to work for seo? or does the fresh content on the page have to be about the specific keyword you are targeting for that page? I could set the pages up to have rss feeds and then just make content for the feed keyword specific... but it is going to be alot more work. So I was just wondering if when google crawls the page... if they are looking to see if content in general has changed or if keyword rich content has changed. I hope I worded that right!
Write your content for the people, not search engine. If your content is about 'banana', I'm pretty the word appears few times NATURALLY in the article. If you try anything unnatural, 1)your visitors not going to like it, 2)search engine might see this as an attempt to spam and sandbox your site. Inlcude the keyword in the title tag and h1(or h2) is good enough.
Ideally you should split the feeds so they only show new items on the relevant pages. For example all pages in the insurance section only show feeds from the insurance section.
I'd definitely serve up news feeds that were relevant to the content. It shouldn't be that hard. You could use something like CARP or another rss feed parser that displays indexable rss feeds on the site. Then just do a little hunting for a news feeds or create your own feed from various sites.
yeah but if I take content from other sites then I could be penalized for duplicate content correct? I think I figured out have to do my own feed to each page... I will just have to keep refreshing content every now and then thanks for the input!