Hi, New to Adwords and this forum too! I recently launched my campaign for motorsports parts & accessories. I am using phrase match for all the keywords. My ads are showing well. Ads receiving good impressions, clicks and the CTR & ad positions are also good...but No Conversions . My bid status for all the keywords showing "great". I am using Google Conversion Tracking code, and the code also working properly. Guide me how to get more conversions?
Imtiaz, It's all about relevance and if you're targeting buying customers. It could be that your keywords are not targeting buying customers and hence no conversions. It could be the product you're selling is no good. There are many factors that you need to consider and troubleshoot to figure out what's happening. amir
It is also important to check out the price of that product and the sales page. It may be an expensive product or the landing page has not an eye-catching sales page.
The previous suggestions are good. Just remember that once the visitor clicks on your pay per click ad, it's the job of your website to turn the click into a conversion. You should really concentrate on your landing pages. Make sure they are relevant and directly correlated to your PPC ad. They should give the visitor an obvious next step which is hopefully your conversion. Don't distract the visitor with options and opportunities that do not help you get a conversion. If you want more suggestions on improving your landing pages, check this out. http://payperclickreference.com/CreatingALandingPage
If you have 20,000 keywords break them into super small niched groups. Have the niched groups load relevant pages. If your an ecommerce site, really focus on the experience and checkout. Currently I'm rebuilding a 3 page checkout to a simple one page checkout strictly to make the process easier thus converting more sales.
I would suggest that please check the keywords by which visitors are clicking on your ads and coming to your site and than add few negative keywords if needed... It's like if I have a product say cherry juice i don't want to come up with my PPC ads for tips on cherry juice. Try that once may be that will help you.
Thank you all. I will review the keywords & landing page suggestions! thanks a lot noorodeen, tkg, hooshmand , Huligan, LBryan. Cheers!
Depending on whether the keywords are right or not. If you are getting the people that want your product then you would get the conversion otherwise no.
Hi All, Thanx for your suggestions. I divided the large set keywords into small ones and created ad groups with very relevant keywords...which improved my ad quality score as well lower bid value. My campaigns are on the right track with 100+ conversions per month with good ROI too. Thanks a lot everyone! -Imtiaz
Yes it is. I do it quite often - it's often very successful (if you're competitive, you get lots of clicks, if not, you don't get clicks that won't convert). It also draws the eye...