New Adwords Campaign

We are currently spending about 12-15K a month on overture . I want to split that with Google. We are launching a new site in a few weeks so I have to redo the account anyways. Our industry is Industrial Monitors - as in LCD Monitor for military, process control ect. Do ya'll think this is a good idea or not

Thanks
Tina

 

Ofcourse trying google adword is not a bad idea it will increase your sales.

 

You'll probably be paying less for more w/ Adwords.

 

The secret with Adwords is to have good copy. If your advert is something people want to click on, you'll get a good CTR and thus be more highly-ranked for less money.

If your ad copy is poor, you'll find yourself having to pay much more to get to the top.

 

Thanks for all the input!!