New add lasts 1 day then it is not shown

Discussion in 'Google AdWords' started by astoller, Jan 24, 2022.

  1. #1
    When i place a new ppc add in google, it is shown for 24 hours, get imps and gets clicks then on day 2 it is not shown again
    this has happened 3 times.
    Any idea why this is?
    1st time i got a ctr of 12% click through so the ad got clikcs ie.e it appeadled to its taregt market.
    The 2nd time it got to 7% ctr. The after 24 hurt is was not shown again
     
    astoller, Jan 24, 2022 IP
  2. AquaSwitch

    AquaSwitch Peon

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    #2
    If you are the only ad in this on this SERP google would expect the CTR to be higher than these, c.30-40% should be obtained.

    Without this high CTR google will consider this irrelevant to the search and remove on this basis
     
    AquaSwitch, Jun 29, 2022 IP
  3. AquaSwitch

    AquaSwitch Peon

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    #3
    I'm getting the same problem. We're trying to display an PPC ad on a very short list of search terms (achieved by a long list of negative key words).

    The search terms are very high commercial intent and we're using a manual CPC strategy. No matter what our bid strategy is we don't even get any impressions.

    Any ideas? When there are many bidders for a search would google put new comers to the back of the queue?
     
    AquaSwitch, Jul 7, 2022 IP
  4. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #4
    Where did you find that info? I had ads with much lower CTR, yet they ran without any issues.
     
    qwikad.com, Jul 11, 2022 IP
  5. phoenixtropicals

    phoenixtropicals Active Member

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    #5
    When google quietly decides they don't like you they do all sorts of things to put you on a back burner. I bought ads from them and was impressed with lots of impressions and then I realized they were only showing my ads in India. When I set my ads to only show in the US I suddenly had total silence. This is what happens if Google thinks you are 1) a competitor or 2) some kind of scammer. Unfortunately there is really no way to hold them accountable. They pretty much do what they want.

    I honestly don't know why they think India is not a good market but I certainly didn't get many conversions from there.
     
    phoenixtropicals, Jul 25, 2023 IP