Got the same email. Sounds like a pretty user un-friendly advertising plug if you ask me. That $10 CPM is not for gross page views either, those interstitials will only show up once per visitor per day. So if you get 2500 unique visitors/day, then you can make maximum $25/day on this program. In my opinion, it is definitely NOT worth pissing off all your visitors just for a measely $25.