look at this: For non german member .. "anzeigen" means "ads" . I did never see that before .. is that new or just a special format(for premium member ..?) ? Greetings
I have seen those ads on many sites. Google is now presenting it's graphical logo instead of text. I don't think it's any premium ad. They are just testing something or they want gain new advertisers so the graphics encourage to click.
I agree I like the text, its less invasive. Im seeing G step up their adsence business quite a lot recently after compared to the last year or so. Perhaps something beneficial will come of it.