Neuromarketing and The Persuaders

Discussion in 'General Marketing' started by awesometbn, Sep 22, 2009.

  1. #1
    I wanted to let everyone know about a PBS documentary on Frontline called The Persuaders. It is an amazing story with in depth coverage of several areas of marketing, including an interesting area called neuromarketing.

    Source: hxxp://www.pbs.org/wgbh/pages/frontline/shows/persuaders/

    You can watch it online if you missed on television. Interested to know what other people think about the show. There are some valuable lessons to be learned as it applies to online marketing.
     
    awesometbn, Sep 22, 2009 IP
  2. leebari

    leebari Peon

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    #2
    Check "subliminal advertising" in your search engine. You will find many of these neural marketing techniques.
     
    leebari, Oct 14, 2009 IP
  3. awesometbn

    awesometbn Peon

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    #3
    To be honest I was surprised about how easy it is for the average consumer to be manipulated by marketing. Without warning, we could find ourselves assaulted with stimuli that nearly forces us to select a product we may not even want or like. Below is an excerpt from the Frontline article that explains the Coke vs Pepsi taste test.

    Lately I've been hearing about using brain scans to detect lying, so I'll bet it's only a matter of time before we start seeing more brain scans to detect product preferences and satisfaction. Especially if these types of MRI machines become advanced enough to perform scans at distance.
     
    awesometbn, Oct 16, 2009 IP
  4. giancarlo

    giancarlo Active Member

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    #4
    Doesn't this sound a bit...freaky? :)
     
    giancarlo, Oct 17, 2009 IP
  5. Aspire10

    Aspire10 Peon

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    #5
    hi.

    i just got a free report about subliminal marketing today actually. thesubliminalcoach.com but i dont know how long it will be there. they told me not long?
     
    Aspire10, Apr 23, 2010 IP