Internet marketing has become popular and the cause of its popularity is its various revenue generating options. Network affiliate is one such option which is used by the advertisers and publishers for making money online these days. Also, it has been promoted that joining a network affiliate gives advertisers access to hundreds of merchants offering CPA commissions and incentives for promoting their products and services. Now, when choosing a network, most of the affiliates have two main concerns 1. Is that network available in odd office hours? 2.Do they take an ethical and firm stand to protect the revenues for affiliates and merchants? It has been observed that on both issues paid on results is successful. So, shall we make them an important part of any successful Internet marketing strategy.