I received this email below today about the price change that's going to happen. I only received dvds by mail and never watched streaming videos online. I think it's a bad business move on them because I was paying $9.99 a month and not even utilizing the streaming video online feature. Do you think if millions of people downgraded to the $7.99 plan that they would loose more money then keeping the prices the same? We are separating unlimited DVDs by mail and unlimited streaming into two separate plans to better reflect the costs of each. Now our members have a choice: a streaming only plan, a DVD only plan, or both. Your current $9.99 a month membership for unlimited streaming and unlimited DVDs will be split into 2 distinct plans: Plan 1: Unlimited Streaming (no DVDs) for $7.99 a month Plan 2: Unlimited DVDs, 1 out at-a-time (no streaming) for $7.99 a month Your price for getting both of these plans will be $15.98 a month ($7.99 + $7.99). You don't need to do anything to continue your memberships for both unlimited streaming and unlimited DVDs. These prices will start for charges on or after September 1, 2011. You can easily change or cancel your unlimited streaming plan, unlimited DVD plan, or both, by going to the Plan Change page in Your Account. We realize you have many choices for home entertainment, and we thank you for your business. As always, if you have questions, please feel free to call us at 1-888-357-1516. –The Netflix Team