I don't know if this will be helpfull to anyone, but I just discovered that when you hyphenate a name it ranks differently with google than when you don't. Yahoo seems to treat both versions the same, but MSN also treats them differently.
Probably because the real companies tend not to hyphenate the brand. for example: neiman marcus ... and google has picked up on that.
My original post was poorly written, sorry. My point was, if you search on neiman-marcus with google and msn you will get different results that if you search on neiman marcus. This has implications for anyone who is optimizing for a name that is hyphenated, since you have to consider whether people use the hyphen when they search for the name. For instance, if you use wordtracker and search on neiman marcus you get: neiman marcus 2,823.0 /day neiman marcus coupons 774.0 /day neiman marcus cookie recipe 125.0 /day neiman marcus cookies 114.0 /day neiman marcus online 99.0 /day neiman marcus outlet 84.0 /day neiman marcus catalog 48.0 /day neiman marcus last call 41.0 /day neiman marcus bars 34.0 /day neiman marcus dallas 29.0 /day neiman marcus chocolate chip cookie recipe 28.0 /day neiman marcus coupon code 28.0 /day neiman marcus cookie 25.0 /day neiman marcus brownies 23.0 /day neiman marcus chocolate chip cookies 21.0 /day whereas neiman-marcus yields: neiman-marcus 32.0 /day neiman-marcus cookies 14.0 /day neiman-marcus cookie story 9.0 /day neiman-marcus cookies recipe 8.0 /day neiman-marcus cookie recipe 7.0 /day neiman-marcus christmas catalog 2.0 /day neiman-marcus cookie 2.0 /day neiman-marcus cookie receipt 2.0 /day neiman-marcus towle reindeer 2.0 /day If you test zeta-jones you find that there is also a wide discrepancy between zeta-jones and zeta jones. zeta jones: catherine zeta jones 5,810.0 /day catherine zeta jones nude 1,411.0 /day catherine zeta jones naked 630.0 /day zeta jones 617.0 /day cathrine zeta jones 506.0 /day catherine zeta jones gallery 282.0 /day catherine zeta jones biography 251.0 /day katherine zeta jones 190.0 /day catherine zeta jones topless 121.0 /day zeta jones sexy 105.0 /day nude catherine zeta jones 99.0 /day cathrine zeta jones nude 98.0 /day chicago catherine zeta jones 97.0 /day catherin zeta jones 94.0 /day catherine zeta jones sex 93.0 /day zeta-jones catherine zeta-jones 2,577.0 /day catherine zeta-jones nude 344.0 /day zeta-jones 272.0 /day cathrine zeta-jones 168.0 /day catherine zeta-jones naked 149.0 /day katherine zeta-jones 30.0 /day catherin zeta-jones 21.0 /day catherine zeta-jones hot 21.0 /day catherine zeta-jones topless 19.0 /day catherine zeta-jones pics 17.0 /day cathrine zeta-jones nude 15.0 /day catherine zeta-jones wallpapers 12.0 /day nude catherine zeta-jones 12.0 /day sexy catherine zeta-jones 12.0 /day pictures of catherine zeta-jones 11.0 /day So if you are optimizing for a Catherine Zeta-Jones fansite you would take both zeta jones and zeta-jones into consideration.