Is it possible to negative match only the exact phrase keyword, and still bid on the broad phrase keyword. I don't want to receive any traffic for the exact keyword I have, I only want to receive traffic from extra keywords added to my keyword. Is this possible and can you show me an example? Can you add a negative exact match like this, while still receiving broad match: -[keyword]
Yes, this is possible. Simply add the negative keyword with square brackets to your negatives list, and it'll only negative out that exact match - you'll still get phrase and broad match traffic as usual.