Negative Keywords

Discussion in 'Keywords' started by onlineprime08, Feb 8, 2011.

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  1. #1
    I have been hearing negative keywords lately and i wonder what it is.

    Can any one explain to me something about negative keywords?
     
    onlineprime08, Feb 8, 2011 IP
  2. seafrontsteve

    seafrontsteve Peon

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    #2
    When you pay for Adword ads you want to target buyers using relevant keywords.
    You also want to make sure you don't pay for non-buyers looking for the same keywords.
    So when you set up your Adwords campaigns, you want to add a list of negative keywords - such as 'free, freeware, crack', etc
    Otherwise you will end up paying for clicks from people who have no intention of buying whatever you have for sale
     
    seafrontsteve, Feb 8, 2011 IP
  3. onlineprime08

    onlineprime08 Peon

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    #3
    And what if I am not paying for those ad words?
     
    onlineprime08, Feb 8, 2011 IP
  4. bobwillz

    bobwillz Active Member

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    #4
    Effective use of negative keywords can also help increase the quality score of keywords in adwords,in the interests of covering the basics,we're also offering a couple definitions so that everyone is on the same page
     
    bobwillz, Feb 8, 2011 IP