If I appear #3 for the query free _________ and I do not offer free services but I do have the words "Feel free" and "toll free" on my website, is that my fault or Google's fault? Then I get inquiries asking if I have free service, and I'm clearly not hitting my target when that happens. Any way to get around this>?
You have 3 options, imo: 1. change your web page copy with SEO in mind. 2. give your visitors what they're looking for: a free service, well maybe only a portion of your paid one. 3. silently breaking to google data center and change it's algorithm to the way you want it. goodluck, Sam
If I were to find you by typing in free ____, only to find nothing free, I will leave your site quickly. Your keywords need to be relevant, and not misleading.