Negative keywords and Exact match

If you have exact match on, does this make negative keywords redundant?

 

no, i believe the adwords system looks at keywords in the following order:

negative
exact
phrase
broad

So if one of your exact matches has a negative kewyord in it then it will not show.

I believe this to be the case but I would like some other comments to back me up.

 

Exacts are immune from negatives.

I'd love to link to a page that explains this within the Adwords help files, but I couldn't find it. For a company that has a mission to make the world's data findable, they could sure do with a better arrangement for their help files...

 

If u keep only exact match then their is no need to keep negative keyword match............

 

I don't know for sure how the AdWords system would handle this...but as much as I've thought about it I can't figure out in what case you would need/want to use nagative keywords and exact match?

 

Yes, this was my point really. Just wanted to make sure.

 

I suppose if you wanted to verify you could do a quick test...set up an ad group and bid on a word/phrase using exact match then add it as a negative as well.