Negative Keyword Tool Gone

Seems the option to quickly add negatives has gone missing....

Of course they can still be added just not as easily unless you're a big editor user.

Wonder if this was intentional or not. When you hover over the little help icon next to the keyword type drop down it still says negative is an option.

"Keyword Match Types
You can specify your search-targeted keywords as broad matches, phrase matches, exact matches, or negative matches. These options can help you refine your ad targeting, spending less on irrelevant clicks so that you increase your return on investment."

Thoughts?

 

Has changed - you now access from the arrow next to each individual keyword. see attached.

 

It's been that way for awhile....at least a few weeks.

I just posted here that maybe we've jumped the gun on this one:

"I run keyword tool report for “Arizona”. The first word returned on the keyword suggestion list is “Arizona”. It won’t let me add that as a negative. If I go to the second word listed, “phoenix Arizona,” it let’s me add it as a negative. Same with all the other words in the list.

I guess I’ve never tried to the add the first word (since it’s the word you entered to start with) as a negative so I had never seen the negative option missing."

Obviously you can't add the keyword you're bidding on as a negative

Doh!

edit - just added two screen shots that show the options for the first 2 keywords returned.

 

Google makes zero cents from negatives...