I don't think Adcenter recognizes Negative Exact. Has anyone else noticed this or found a way to do this? In adwords for example if i wanted to bid on my competitor long tail phrases but not the actually name of the company. I'll use Walmart as an example. [Walmart] negative exact match Campaign Kws: Only 1 kw. "Walmart" phrase match So i'm looking for Walmart shoes, clothes at Walmart... etc just not [Walmart] itself. Can this be done in Adcenter?
Negative Exact/Phrase matches are very useful on AdWords and are absent from MS AdCenter. See: https://adcenterhelp.microsoft.com/...&tmt=&domain=adcenter.microsoft.com&format=b1 In the past I encountered this problem in regards to brand name exclusion. Now I added a feature request to MS AdCenter's official forum.