Need to sell 20 products a day with only ppc. Am I crazy?

Hi folks

I have adwords for a while and have done well but now I am starting to sell an online course in a very competitive market. My goal is to sell 20 a day at $29 to $39 per package.
1) Can I do this with just adwords?
2) Can I do this competition high cost niche?

 

first you have to create competitve analysis and look to the offer with sell same product
and you have to create very relevent keywords with this product and if you have broad keywords you have to got more negative keywords which may be show your ad with this negative like (free,etc...)
If your product good to run in content network campaign you can create one and the CPC is cheap and lower than the search and maybe help you to got a good cost per conversion.
you have to create conversion tracking code and put it in your thank you page or order confimation to track every keywords to be Star converetd keyword to you
Thanks

 

I think ypu must spend a lot of money if you use PPC especially Adwords and you have to select your keywords in lower price.

 

It's difficult for anyone to provide an answer without knowing which niche you'll be operating in. I'd suggest that you'll certainly have to target cheaper, long tail keywords to be successful.

 

It is possible, but will not happen overnight. You need to research highly targeted keywords, optimize to the hours/locations that convert and ensure that you are not overpaying for your clicks.

 

If you're looking to sell 20 packages per day, you are basically looking for 20 conversions form your Adwords campaign, right?

In highly competitive niches, you'd be lucky to get a conversion of 2% ( and I am being optimistic here, but let;s think positive).

To covert 20 clicks into sales on a 2% conversion you need 1000 clicks/day minimum.

Now, if you can somehow get the above formula right, i.e. find out your conversion and quickly find ways of improving it, and, work out your budget so that you are not bleeding yourself to pay for those 1000/day.

Work out your maths. Thats the key with Adwords.

Good luck
Hersh

 

Zagger is right, work backwards. You goal is 20 per day. What is your conversion rate? If 2%, as he says, you need 1000 clicks. If you have an ad that has a 4% CTR, you need 25,000 impressions per day. Is there that many searches for all your target keywords every day? If there isn't, the point is moot, unless the click rate and conversion rates are higher.

Next, how much can you pay per click and still make a profit? How much are you willing to pay? This will have an effect on click rate and your ad's position.

Do the math. I personally would not start with a goal of a certain number of sales. I'd figure out first if it can be profitable given conversion rates, click rates and cost per click.

 

We'd needa little more information to answer this properly. For example, if you were driving 10,000 visitors to your site per day, I'd say you could quite easily make 20 sales per day.

If you were driving only 20 visitors, I'd say it would be a little more difficult.

Either way, it is entirely possible to do this with PPC only as long as the traffic volumes are high enough and your page converts well enough.

 

Thank you all for your comments. Let me clarify a little. We are eventually going to 4 campaigns one in each of these countries the Canada, Australia, United Kingdom and the U.S. When I spoke of twenty sales per day I was looking at an average of the these four campaigns.
Also as I start split testing landing pages how many clicks should I give a set of pages before I make a change and start over.

 

One a day is good but 20 is a little bit adventurous.

 

One a day from each campaign or one day from all of them?

 

It's all about volume and percentages. If there are only 100 searches for all your keywords in all countries, you'll likely not get 20 sales. Not unless your CTR is 50% and conversions are 40%. But if there are 10,000 searches, and you can get a 5% click rate (500 visitors) and you can convert at 4%, you'll have your 20 sales.

So what is the volume (easy to get), what kind of CTR can you get and what is your conversion rate?

 

If it were that easy to make 20 sales daily with adwords..

Everyone and their mother was rich on this forum. Now go work harder instead of wasting your time.

Al./

 

LOL Please don't discourage the fella guys!

 

I agree with Lucid Web Marketing, It's all about volume and percentages.

 

Adwords is all about doing your maths right!

 

depends what your product is...

 

It takes trial and error to make money with adwords. You might lose money in the beginning until you root out your ads/offers that don't convert.

 

first of all - it depends - what is your product and niche!!
and first of all - dont waste your money on high costing bids!!

 

you need to do an insane amount of research. On top of that, don't get discouraged if you lose money at first, you don't normally make a successful adwords campaign overnight. I often lose money at first when starting an adwords campaign but I look at it from a research standpoint, finding out what keywords convert and which ones are a waste of money. Then from there I narrow down my keywords until I start breaking even, and then start turning a profit. Takes a lot of time, and if you are going into a competitive market already its going to take even more time.