He's got his own website but I'm not looking to do SEO at this point. Looking for new clients. Could be us setting up affiliate program and looking for advice how to do so. I know he prefers pay per sale...meaning the client makes at least a first paid visit. His prices are very compatible. Also open to other ideas.. he is willing to pay but we need to be able to track any convertions. Which is hard to do if they make a phone call. Tell me your ideas of driving some sales to this guy. Must obviously be local clients. - speaking of local - what does the "local search volume" in Google keywords tool mean ? Not sure of the definition.