I’m new to adwords(using starter edition), today set an ad campaign with monthly budget, but later I paused it because I’m confused about keywords. Like those keywords I set for campaign having high cpc as per google keyword tool, how I will able to find exact cpc of my current set of keywords. Anyone guide how to choose keywords for getting better ROI, also there any option for runing campaign using cost per impression instead of cost per click. Thanks
I haven’t asked anyone help to run my adwords accounts. Anyone can share some lights about my questions, I’m thankful
You can run a CPM which is cost per thousand ony on the CONTENT NETWORK .. not the Search network.. CPM is good for IMG ads not the usual TXT ads.. and can be as low as $0.50 / 000 impressions.. bte its best to be in positions 4 - 6 not 1-3 when it comes to your ads.. lower cost plus it can boost your QS - quality score than raise your position.. make sure your keywords are included in your HEADING to get a good QS.. Also.. see what google says about your QS if it says anything below GOOD then your paying too much..
Your cpc is always changing because your competition is also biding and the minimun cpc should be the amount you need to get on the first page of search results. For better ROI choose highly relevant keywords and eliminate that keywords that are not getting you commissions. Yes there is a option to run your campaign with cost per impression but for that you need a good CTR.
Thanks for the support. In case I choose relevant keywords (keywords having high search volume & biding), CPC rate showing high? How I can choose relevant keyword with low cpc with good search volume. For example keyword car finance with maximum cpc of $5.00 get add position 1-3 and estimated 120-166 avg searches then lowered maximum cpc to $.50 then estimated searches 30-44 only. Like mentioned above why it goods to keep ad position on 4-6 not 1-3 how it will benefit overall? My adwords pages are not offering products or service only content with adsense then what will be best option CPM or CTC
Hi there, Try different things, on a daily basis, set the CPC high on some days & keep dropping/changing this for example if you have found on that day cpc was $5 & this was worthwile ROI then its positive but if this is seriously costing you then keep lowering it. theres many other ways to advertise too & cost effective.
Thanks for sharing some ideas, but currently I had set a monthly budget option with budget optimizer. Yesterday I have noticed some keywords received good number of impression with out any clicks what it indicating either I need to make change on content to specific to keyword or need to drop that keyword? Also I haven’t found option remove/edit keywords, how I can do that
You can but that keywords are rare. When it comes to PPC you can choose between two things,High search volume-high CPC or low search-low CPC. There is not a way to get high search volume profitable keywords for low CPC,I would be rich if I find a way! WHY? Because all profitable keywords have competition! Got the catch with PPC advertising? If your ad is on position 1-3 it will have a better CTR than ads on position 4 or higher If I understood you right you are trying to do some arbitrage,like paying adwords 0.20 per click and getting 0.70 from adsense,right? Maybe better CPC because you will always have the same price. I would not recommend you to do that because you will lose your money!
Make your text ad more interesting to click. also add 3-4 variant of ads so google will display better one. I think if you read adwords help for 5-6 hours then you will get more deep knowledge. http://adwords.google.com/support/
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