i am given a task to sell or find buyers for real estate homes online. I am no broker or agent either. its a small project. how to sell homes online? will it work? and of course i will be putting up a website soon. Any suggestions would be much appreciated!
The website is a MUST! You're definitely on the right track here. One thing to have in mind. Get videos of the homes you're going to sell integrated with your site. Make it look like an online video viewing trip for the website visitors. Now that would be something that would interest me as a potential buyer not some text descriptions and fluff. Next thing you could think about is a comment section. Enable your visitors to make comments below each video of a house they view. This way new comers can get the idea whether this home matches their needs and so forth. Hope this helps.
You definitely want to establish yourself as an authoritative company online. Create a logo that will stick to people's minds and display it prominently so when people visit your website they remember where they are. Another thing to take into account is the looks of your site. Choosing the right colors and theme is an essential part in the website building process. The thin line between turning people off and getting them to like the mood of the site is really thin. I second the idea of turbulence for the comments. This will create the community feel to the website and make people come back. Work on the branding and get to know how your competitors do business online and then try to outperform them. Deliver more than they do and try to be unique in your endeavor to sell properties online.