Hey Friends, Hope u all doing great! i want a suggestion from you, i am running ad's on holiday package on google, i just want to know for holiday package what you prefer, a call only ad or a text or banner ad ? would you like to click on a call only ad or you explore things before getting touch with a company ? i know it is a part of an marketing strategy but i want your suggestion what will you do as individual will you direct call or explore first.. Thanks in advance! please reply.. Thanks
Not what you want to hear but TEST, TEST, TEST. Tryout each option and see what gives you the best ROI. This is the only way you'll truly know the answer to this question.
There have been studies that have shown that people really don't read ads that are on top, they just click on them because they assume they're relevant. But that same study said that there is a much greater chance of people reading your ads if you show up 3 or low in position. If you're creating a holiday campaign though, there are a lot of good sources for building it the right way. I recently just posted an article on my company's blog about "9 of the Most Essential PPC Tips for Boosting Holiday Sales." I would suggest checking it out, the link is at the bottom, and you might be able to use a few of the tips that I provided. I also provided a list of some of my favorite articles on the topic in that same blog. http://theppcgurus.com/9-essential-holiday-ppc-tips/ Hope I could help.