Need suggestion for starting google adwords campaign

Discussion in 'Google AdWords' started by jazz7620, May 1, 2007.

  1. #1
    Hello,
    I am trying to start a google adwords campaing for my coupon website.
    I created the ads and it was all good. Few minutes later I checked in Adwords account, and all my ads were disabled. Suggestion from google: Increase the pay per click to $5/$10 Or increase quality? I can not afford $5/10 per click for my coupon affiliate website.

    Has anyone else experienced something like this? Any suggestions?

    Thanks in advance.
     
    jazz7620, May 1, 2007 IP
  2. Huligan

    Huligan Peon

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    #2
    Unless you want to pay $5/$10 per click, you need to improve your pay per click ads. First, start with you keywords. Break up general keyword phrases into several separate ones. This will help you in writing your PPC ads as well. Don't use broad match and move toward phrase match. Here's some more help on the two topics.

    Selecting your keywords

    Choosing your keyword matching options

    Now, this will help you the most. Write good pay per click ads for your keywords. Each keyword should get its own ad. Make sure the keyword appears a couple times in the pay per click ad.

    Writing your pay per click ads

    Hopefully, the more specific keywords and improved ad copy will help. You may have to run your PPC ad at the increase cost for awhile in order to build up a history which would affect your ad quality. Try this will a couple of those $5/$10 keywords. Let me know if this helps. Good luck.
     
    Huligan, May 1, 2007 IP
  3. cianuro

    cianuro Peon

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    #3
    cianuro, May 2, 2007 IP
  4. jazz7620

    jazz7620 Banned

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    #4
    Thanks to both Huligan & cianuro.
    I also wrote to google adwords team about the issue and they offered a free optimization proposal help.
    Lets see what they come up with.
     
    jazz7620, May 3, 2007 IP
  5. steliosp

    steliosp Peon

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    #5
    try to work on your quality score, also the ideas that google will sent you are going to be good but maybe expensive! ;) So try to change the campaign to your needs!
     
    steliosp, May 4, 2007 IP
  6. CustardMite

    CustardMite Peon

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    #6
    As a very quick first change, you want to try to move your keywords into more adgroups, so that similar keywords appear in the same adgroup.

    Then change the title on your advert to be that term, so:

    blue widgets
    cheap blue widgets
    shiny blue widgets

    might be in an adgroup with Blue Widgets as the title.

    This is the quickest and easiest way to improve your QS, though you should do everything else that you can to improve it - it doesn't just affect your minimum bid, it affects the results of every bid you make (see my blog for more details).
     
    CustardMite, May 4, 2007 IP