Hi, I never worked on ppc so far, now am thinking to do ppc campaign for one of the share market site. I dont have an idea how to create an landing page. Just thinking to link the ad to the homepage of website. What do you think? Can i do that or do i need to go for the landing page. Suggest me please....
You campaign wont last long with direct linking, also if only have a landing page and no proper site chances are your campaigns will get slapped very quickly.
Well there are pro's and cons to DL ing (direct linking) as Angat had mentioned, you may get slapped and have to deal with a High CPC (cost per click). Also if you have a great product but the copy sucks then you can't change anything. Also you can't optimize your site for a hight Quality Score either. That's where creating your own landing page can be a PRO. You can optimize your site to be more keyword relavant, and help to improve your Quality Score and If you can write better copy, then you can pre - sell your visitor on what you're trying to sell. If you don't know how to set up a website, don't worry. You can easily: 1. set up a free blog at Blogger.com 2. Upload a free templete (plenty of sites on the net - look it up) 3. and redirect the ugly blog.blogspot.com to yourwebsite.com (hint: there's an easy way and a hard way to do this - the easyway is just to buy the domain name throught google - all the instructions are there when you sign up for blogger for free.)
You must have your landing page properly optimized for conversions. Otherwise you will end up wasting a lot of money. Your Quality Score will not improve if you optimize your site. If it says "Landing page quality: no problem" and "Landing page load time: no problem" there is nothing much you can do in this regard. Keep in mind that you will lose Quality Score if your landing page is of low quality (but not the other way round) Your landing page is important because that's where you turn you visitors into customers. I have some tips on my site for creating landing pages. Just follow the link in my signature and click on the "3 Landing Pages Techniques Techniques That You Must Apply Immediately" article.
You should create you own landing page if you want any decent results and to keep your campaign from getting banned or your ads just not ever showing up.
Im agree with ianthekisser, as he said entire site optimization is not so important to improve your Quality of score, your landing page must be well optimized and impressive, so that the visitors should like your landing page and then they might check your website for their requirements.
A word of caution : You are going to enter a market which is highly competitive. But as always, Define your monitory objective and goals because few industries cost per click will be more than $5. So ensure you define your goals properly. Don’t panic it’s still cheaper than any other existing marketing medium. I would sincerely request you to do the home work before starting up the campaign understand the CPC's, CPA etc. Because account structure is the key for any ppc campaign. If you missed out some thing during the structure then, there are high chances that this will turn to be an expensive affair. Landing page will always helps in terms of better conversion rates. For instance you can land the user as per the themes you created during the campaign. Which will 100% improves your ROI. If you want any help feel free to PM.