So I have a watch enthusiast site paneraicentral.com which is about 4 years old or so. The whole site is unique content, even the press releases about new watches are written based on the information as opposed to sites that just copy and paste the press release into a post. Sorry if this is too long and stuff, but don't know how to condense it. I thank any help in advance. I used to rank in the top 5 on certain keywords like Panerai Prices and every new article about a watch I would be ranking 1 or 2 for that particular watch keyword, for instance PAM655. Sometime last year when I was trying to create a forum on my site I got hit with a lot of spam and that must have killed my rankings. I went through and disavowed all the links in google to hopefully help and I have noticed that I am slowly moving back up on some keywords that I was tracking but I'm still not where I used to be. The one thing I can't understand is how I no longer rank for the watch releases posts that I do. I don't even make the first page a lot of times. I just recently did a post for the PAM849 and I am on the second page. The only posts on the front page are links I talked about the post in a couple of forums. But there are some sites like horobox that take up the number 1 spot and they are just posting the same info as everyone else. I even have the brand in my url, and all my stuff is titled with keywords. I am trying to figure out what I am doing wrong, or what can be done to help me rank again for my articles when I am posting unique content all the time. I'm pretty much one of the main sites for this brand so not sure what's going on. Here are a list of things that I have done to help the site. 1. Changed servers to get better scores on all my speed tests. I have gotten good scores on Google, GTMetrix, YSlow, etc 2. Optimized the complete wordpress theme. 3. Disavowed bad links 4. Place links for my article on sites. 5. Write unique content and repost them on all my social channels. Facebook, Twitter, Pinterest, Tumblr, etc 6. Plugins to adjust the SEO in Wordpress, making sure the titles, descriptions, etc on the articles are correct and have keywords. I am at a loss on why I can't get back to where I used to be. Any help would really be appreciated.