Hi All I need some SEO advice for my site www.racingjobs.com.au I am currently dominating Google for the term "Racing Jobs" (Due to my domain name) but I am now trying to work my way up for the term "Horse Jobs". If anyone has any advice on what I could be doing to improve the overall SEO of my site, and to also help target the term "Horse Jobs" it would be much appreciated.
Unique and good content is your prime of of success. After having good unique content, go for Link building, directory submissions & social sharings.
Use Keywords in Title, and generate back links from related site. 2nd thing, publish fresh content on your site weekly basis.
Do link buildiing, forum posting and blog commenting for that particular keyword that will really beneficial for you.
You have to build new back links for your targeted keyword Horse jobs with anchor text. You can build using blog commenting, forum signatures, contextual link, bookmarking, guest blogging etc,
do unique content and then do off page seo such as articles, forum and blog comments. Even do a facebook fan page. Main thing is backlinks never ending seo process.
You can try some inbound linking for that specific term and also some back linking. And don't forget to upload good content.