Need some keyword advice

hi everybody, i just need some advice about keywords. i have an affiliate site related to gifts/gadgets. the categories are:

Anniversary Gifts
Birthday Gifts
Chocolate
Christmas Gifts
Collectibles
Decorations
Experiences
Flowers
Hampers
Novelty Gifts
Other Occasions
Personalised Gifts
Valentine's Day
Wedding Gifts

the average search terms for each of these terms are around 300.000 on google UK which is what i want to target. do you think i should target these exact terms or would it be impossible to do seems there are so many. should i try to find long tail keywords related to my categories to target? what would you do?

also should my anchor txt/keywords all be pointing to my homepage or the individual categories?

and lastly...should i have seperate meta titles/descriptions/keywords for each category or just homepage?

sorry about all my questions but im new to this game

i look forward to your responses

thanks in advance

alan

p.s my site is in my signature

 

Chocolate
Christmas Gifts
I think that is good for you

 

can you elaborate on that please mate?

 

anybody else have an opinion?, would like to hear from you !!

thanks

 

You can try and go for long tail keywords about 3-5 for each of the main keywords and also should try getting some links back to each category with the main word. If it's possible that within each category to create a links page that matches the long tail keyword that is even better.

As for on site optimization, you'll need to be as specific as possible for each page of your website. So if one page can rank for a different keyword than the main page, you should try and explain to search engines just that by using meta tags, h1 tags etc

As I said, I'd try to build some subcategories or link directly to some products that will eventually match the long tail keywords and then make sure that at least the on side link structure aims the correct keywords at the right pages/categories.

Hope this helps

 

that makes alot of sense, thanks for your reply mike,

much appreciated mate

 

Your meta tags should always be different for each page of your website or else Google may not index every page and instead just take the first page it crawls.

Secondly some of those if not most of those keywords would be hard to target for a brand new site I advise you go for the longer tailed keywords then in a time try and rank for these.

If you need help with keyword research you can download my free All in one keyword research eBook.