Hey! I am getting ready to have a product launch for a clickbank product (or soon to be anyways). I am not done it yet, but I have a couple of hundred dollars in ppc campaigns ready when its done. So I was thinking... would it be a good idea to use a hundred or so on advertising on a teaser page with a email field to get emailed when the product launches. This would also build my list for other products. I have one main product and two offspring products, so if I don't sell them the main one, perhaps they might buy one of the cheaper ones. The question is: Are there more buyers in a list then doing a ppc campaign? Also is it wise to have a ppc campaign to build the list? The product isn't done, but I can get the site up and running really soon to collect the emails, and then a week or two later release the main. Then the offspring days later. Would this be better way to have a successful launch then just using a ppc campaign? Thanks! (you can probably tell I'm new at being an internet marketer)
Why not wait and add an opt-in form to your final product page? Use the PPC money to setup a few testing campaigns when your product launches. It allows you to do a few split-tests, directly promote your product, and gather subscribers, all at the same time for the same $$ . Make signing up an optional step on your sales-page and offer your visitors something valuable in return. I.e. a few free tips, a free download, discount coupon codes, access to special offers,... etc.. You should start with trying to market your own product to them, but you can always start using the list for other marketing purposes after a while of course. (Btw, for the smart guys here: DO NOT use your own product affiliate link within your emails - it's lame :-/)
I think it would be a very good idea to build a list prior to your product launch. One thing is you can begin to pre-sell them on the product, maybe send them a news letter about the up coming launch. To your success Paul
Hey, Thanks for the help I decided to offer a free teaser package to those who sign up, and send them the offer with an auto responder and sell them the final product, and other products I have to sell. I think I will have to finish the product however before I can really get the full potential of this. I will post my results when I get it Thanks again!