Hi, I'm creating a Google ad to promote this page: http://weeklydesigngrind.com/create-an-online-portfolio/ This is my advert: Headline: Create a online portfolio Description: Easily create an online portfolio that will get you more clients I'm having a difficult time finding exact match keywords, it would be great if someone could help.
If you ask me... use broad keywords and update your negative keywords very well. The campaign almost work as exact match keyword type. Use of exact keyword will increase your CPC also...... try to use broad keywords and make your -ve keywords(Campaign level and Ad Group level) list strong..
I would actually recommend to start out with only exact match keywords. At the point where you need more traffic expand to phrase match and only when you've made the most out of them proceed to adding the broad match keywords (don't forget the negatives)
I would like you to first research & analyse your competition. Use Google Adwords keyword tool to find target keywords . Analyse your keywords on the basis on their CPC, Competition, traffic &trends etc.
target long tail and exact match keywords the will have high (5 or above) quality score and consequently lower cpc