Did you test the google adword tools? hxxps://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&__o=kt&ideaRequestType=KEYWORD_STATS#search.none
It is imperative to do the following for writing best converting ad text: Understanding your keyword grouping Knowing how do you differ from other dating sites Capitalizing the first letter of each word Using numbers to give authenticity Clear and concise description of site/ product/ service Using an explicit call to action Paying attention to punctuations Testing ad copy variations Follow these and you will come up with winner Ad texts!