Hey Guys We Are a car Wrecking Yard and are about to start selling parts via the Internet. Have a couple a Questions and looking for some Advice As Cars come through our yard, we cherry pick the best parts we think will sell and set them aside. This typically result with anywhere between 50-150 parts (ex. door panel, starter, windows, etc.etc.) per car. Yesterday we got a 2003 BMW 325,which yielded about 100 parts. My question is that If I started a Campaign on this vehicle, Would each individual Part need its own ad group with its own relevant keywords? Or, is it Better to Create and Adgroup for "2003 BWW Parts" and use the 100 parts at the key words? Example A: BMW 325i Wiper Motor 2000-2005 OEM Quality Parts Free Shipping. Buy Today www.bimmerparts.com This verision would include about ten Keywords relating to only "2003 BMW 325 Wiper motor" 1.BMW Wiper Motor 2. 325 wiper motor 3. BMW Wiper Regulator 4. E60 Wiper Motor 5. 3 series wiper regualtor and so on and so forth. Example B: BMW 325I OEM Parts 70% Of Dealer Prices Free Shipping. Buy Today www.bimmerparts.com This verision would include My list of parts as the key words. 1. 2003 BMW 325 wiper motor 2. 2003 BMW 325 Driver Window 3. 2003 BMW 325 Passenger Seat 4. 2003 BMW 325 Dashboard 5. 2003 Bmw 325 Instrument cluster 5. 2003 BMW 325 Steering Wheel And so on with about 100 Parts. The Reason and Ask and we plan to list 2-3 cars and day and need to know what is the best way to list them to reach my target audience. Thanks for any help
In webmasters' vision, it would be the best to go with example A. But keeping in mind, that the visitors are ad-clickers and not webmasters you should go with example B. In my opinion it will result in more clicks, and with the targetted keywords you should be found on the best pages only
Definitely A. Your keywords are specific (one part for specific model, not general). Do this for all the parts for all the makes and models you carry. Work on your ad and make the landing page the specific part that was searched for. Lots of work but worth it with great conversions and ROI.